Before you can start the search engine optimization of your WordPress website, our plugin must first be fully set up. In the following you will learn how to install BAVOKO SEO Tools, set up the connections to Google Search Console, Google Analytics and the BAVOKO API in the plugin, and how to configure the integrated crawler.
Table of Contents
- 1 Installing the Plugin via WordPress
- 2 Installing the plugin via FTP
- 3 Setting up BAVOKO SEO Tools
Installing the Plugin via WordPress
- Log in to the WordPress backend with your admin account.
- Open the “Plugins” > “Add New” menu item in the left sidebar.
- Enter “BAVOKO SEO Tools” in the search bar and install the WordPress plugin by clicking “Install”.
- Start the plugin by clicking “Activate”.
- You can also activate the plugin any time later on by navigating to “Plugins”> “Installed Plugins” and clicking “Activate”.
Installing the plugin via FTP
If you encounter problems installing the plugin via the integrated plugin directory in WordPress, you can try an installation via FTP. Click here to go directly to the BAVOKO SEO Tools download page. Please note that you also need an FTP program/software for an installation via FTP.
- Download the installation file from WordPress.org for free and save it on your computer.
- Unpack the ZIP archive on your hard disk and set up a connection to your web space using your FTP program.
- Now upload the unzipped folder “wp-seo-keyword-optimizer” into the directory “wp-content / plugins” within your WordPress installation folder.
- From now on you can install your plugin within your WordPress backend, by simply navigating to “Plugins” > “Installed Plugins” and clicking on “Activate”.
Setting up BAVOKO SEO Tools
Before you can start your SEO analysis, BAVOKO SEO Tools must be set up and configured properly. The following steps are necessary for a complete setup:
- Connection to the BAVOKO API (PRO)
- Connection to the Google Search Console API
- Connection to the Google Analytics API
- Import data from other SEO plugins
- Configuration of the Onpage Crawler
Connecting to the BAVOKO API (PRO)
The first step is the connection to our BAVOKO API, which provides you with search volume and CPC data for your ranking keywords, as well as various keyword search tools from the Google Search Console in your backend.
This step is only available in the PRO version and allows you to select the right database for your search data from over 100 countries.
Info: Both within this view and in the API settings in the BAVOKO SEO Tools Plugin you can see, up to how many queries are available in total for the search volume and CPC data, as well as for keyword researches and how many of them have already been used.
Connecting to the Google Search Console
The next step is to connect the Google Search Console API with WordPress, enabling you to analyze your SEO rankings in detail and to optimize your pages for search engines based on real data.
Google Search Console not set up yet? Find out more in the following article: Google Search Console Help
- To do this, click on the “Request Access Token” button.
- A new tab will open with a list of the Google Accounts you’ve already used. Select your account with which you have verified your Google Search Console property as the owner.
- Click on “Allow” to load the Google Search Console data into your WordPress backend. By the way, no data is sent to BAVOKO – no one but yourself has access to it! Find out more under “Data in BAVOKO SEO Tools – Privacy and Control“.
- An automatically generated code then appears in the same window. All you have to do is to copy & paste it into the text field above the “Get Access Token” button in BAVOKO SEO Tools and to confirm your API request by clicking “Login”. Done!
Setting up Google Analytics (PRO)
With the help of the Google Analytics API, the individual backlinks are supplemented with click information and the performance section is enhanced by additional pagespeed data. The setup is done in two steps.
The procedure of setting up the API connection to Google Analytics is very similar to the Google Search Console connection process:
- To do this, click on the “Get Access Token” button.
- A new tab will open with a list of the Google Accounts you’ve already used. Select your account with which you have verified your Google Analytics property as the owner.
- Click on “ALLOW” to load the Google Analytics data into your WordPress backend. By the way, no data is sent to BAVOKO – only you have access to it! Find out more under Privacy & Control.
- Right after that, an automatically generated code appears in the same window. All you have to do is to copy & paste it into the text field above the “Get Access Token” button in BAVOKO SEO Tools and confirm your API request by clicking on “Login”.
By default, Google Analytics records the loading speed of only one percent of all page views. By changing the tracking code, however, it is possible to set the so-called “sitespeedsamplerate” to 100%. We recommend you to adjust the tracking code, as otherwise the data of too few views is tracked and therefore does not reflect reality. Read the following article to learn how the customization works in the Analytics Tracking Code or via the Google Tag Manager: Pagespeed in Google Analytics – Customizing the Tracking Code.
Importing Data from other SEO Plugins
If you have used other WordPress plugins like Yoast SEO and All in One SEO Pack to optimize your website for search engines, you can easily transfer their relevant SEO data to BAVOKO SEO Tools in the fourth step of the setup process.
Info: The “Import” step only appears, if BAVOKO SEO Tools detects another SEO plugin with relevant data sets.
- Set a checkmark in this view for all of the items you want to import.
- Then click on “import” to transfer the data.
Configuring the Onpage Crawler
In order for the onpage crawl to create a suitable basis of data for your purposes, you must make a few small configurations in the last step of the setup:
Post Type Settings
Select the post types to be crawled by BAVOKO SEO Tools by ticking the required boxes in the list.
Tip: Only define post types that are important for search engine optimization, since BAVOKO SEO Tools Free is limited to 500 pages. In this way, you always have the best possible overview, achieve particularly realistic measurement values for a representative content score and you avoid unnecessarily large amounts of data.
For example, many WordPress themes automatically use the post title as the H1 heading in their Blog Post Type. In order to obtain the correct measurements in the Onpage Audit, it is important to tick the exact post types in the H1 settings, which automatically use their post title as H1.
- Within “Onpage Analysis – Post Title is used as H1″, select page areas where the titles are to be used automatically as H1 headings.
- Once you have made all the required settings, you can start your first onpage analysis by clicking on “Start Onpage Crawl”.
- You did it! Click “Finish Setup” to complete the installation.
After you have completed the setup of BAVOKO SEO Tools, you will be forwarded to the dashboard. There you can start our Product Tour which briefly explains all areas of the plugin.
Since it can take up to one hour until your data has been completely saved in the WordPress backend, we recommend you to make all important settings for your metas, permalinks and sitemap under “Tools” in the meantime.