The proper usage of meta tags is an important factor for a successful search engine optimization. BAVOKO SEO Tools not only gives you the options for both creating and analyzing the meta titles and descriptions for single pages, but also provides you with a large variety of tools for meta optimization in a totally unique workflow.
Table of Contents
- 1 What are Meta Tags?
- 2 Adding Meta Titles and Descriptions in WordPress
- 3 Dynamic Meta Titles & Descriptions in WordPress
- 4 The Metas Bulk Editor for WordPress
- 5 Adding Meta Titles & Descriptions within single Posts and Pages
- 6 Editing Meta Tags during the Analysis in your WordPress backend
- 7 More Information about Meta Tags and SEO
What are Meta Tags?
Meta tags are the head of each HTML document. They are created and optimized by most webmasters primarily for search engine optimization. Especially the meta titles and descriptions play an important role, because in combination with fitting SEO keywords they are not only decisive for better rankings, but also appear in the Google search results besides the URL of the respective page.
Adding Meta Titles and Descriptions in WordPress
In order to make your search engine optimization as pleasant as possible, BAVOKO SEO Tools includes several options for optimally inserting and optimizing the meta titles and descriptions of your pages within WordPress.
Dynamic Metas: Set dynamic metas for whole post types to have them automatically generated – for example: Post title + page name in meta title for all blog posts.
Bulk Metas: Change the metas of multiple pages within a single view.
Within a Post: Use the Content Optimizer to add the meta titles and descriptions within each WordPress post & page.
During the Analysis: The Content Optimizer is also integrated in the BAVOKO SEO Tools Plugin and can be accessed for optimization within each analysis view.
Dynamic Meta Titles & Descriptions in WordPress
So that you do not have to set the meta titles and descriptions for every single WordPress page, you can have them automatically generated for your Post Types and Taxonomies in BAVOKO SEO Tools under the “Metas” item.
Hint: As a first step, we recommend you to have your WordPress meta titles and descriptions generated automatically by our plugin for the individual post types via the dynamic SEO Metas. You can then make individual adjustments afterwards.
Creating dynamic Metas in BAVOKO SEO Tools
You can also create your dynamic metas with other WordPress plugins, but this is often associated with great effort, because beginners in particular often do not know how to use the prefixes to generate SEO-effective metas. In BAVOKO SEO Tools we have optimized this workflow for you!
And this is how you automatically generate your dynamic SEO Metas:
- Navigate to “Tools” > “Metas” to set dynamic meta titles and descriptions for individual post types.
- Now Drag & Drop the desired prefixes under “Post Attributes”, “Custom Fields” and “Taxonomies” in the desired order inside the text fields for meta title and meta description. Once you put a prefix in a text box, the change is applied in real-time to the entire Post Type.
- After adding your prefixes, you can always delete them or add content to the text field by simply editing the box.
- In addition, in this view, you have the option to set the “Meta Robots” (Noindex, index) for entire sections.
Example A – Blog Post: Blog Title & Blog Name in the Title
For your blog posts, specify the meta title for containing the post title of the article as well as the blog name.
When creating a dynamic meta title for your blog, you should do as follows:
- First, click “Metas” in the Tools section to open the Dynamic Metas view in your WordPress backend. Right in the first window you can edit the Titles, Descriptions and Robots of your Post Types.
- In the list, click on the Post Type where your blog posts are located to open the edit section (in this example: “Posts”).
- To firstly integrate the the title of the article and secondly the name of your blog to the meta title, drag & drop the prefixes “Post title” and afterwards “Blog name” in the Title field.
- After you have saved your settings, BAVOKO SEO Tools automatically generates the meta titles for all blog posts. It works the same way for the meta descriptions.
Example B – WooCommerce Products: Product Name, Brand & Price
in the Meta Description
In order to generate the automatic meta description for your WooCommerce products mentioned in the example, simply enter your text in the provided text box and drag & drop the desired prefixes “Product name”, “Brand” and “Price” Place in their correct places in the description.
For our example shop this could look like this:
Find the “Product Name” watch from “Brand” for the cheap price of “Price”! | “Shop name”
The Metas Bulk Editor for WordPress
Within the Tools section of BAVOKO SEO Tools, you can use the SEO Bulk Editor to edit the metadata of several consecutive pages in no time.
- Navigate to “Tools” > “Metas” and enter the tab “Bulk Editor”.
- In the Bulk Editor, select the appropriate post type (e.g. pages, posts, or WooCommerce products) to view each article within each section.
- For each page, the title, the description, the URL and the priority keywords are displayed, which you can edit directly by clicking “EDIT”.
- From here, edit the metas, URLs and priority keywords of your pages in just seconds.
- Once you’re done optimizing, you can jump straight to the next page in the same view.
Adding Meta Titles & Descriptions
within single Posts and Pages
To create and edit the meta titles and descriptions of your pages individually, you will mostly be working with the Content Optimizer during the search engine optimization of your website.
You can access it while editing your posts in the WordPress backend, as well as within the analysis views of our plugin.
By default, the Content Optimizer is enabled for each post type, so you can open any post.
- Within the Content Optimizer, click “Metas” and enter your desired meta data in the provided text boxes.
- To get a clear picture of what your meta snippet will look like in Google, you can always find a handy Google-style preview above.
- As you are writing, you can check the Priority Keywords of each page at any time, and can also keep an eye on the exact word count of your Titles and Descriptions below each text box.
Editing Meta Tags during the Analysis
in your WordPress backend
With the help of the integrated crawler in the BAVOKO SEO Tools WordPress plugin, you have the possibility to analyze single pages in detail under “Onpage” in the backend. This includes the meta titles and descriptions. As in the video above, you can use the filters to find problematic pages with one click and are also able to directly optimize them in an unique workflow, without having to open the single pages separately.
Since the Content Optimizer can also be accessed in the analysis area of BAVOKO SEO Tools by clicking on the CO icon, you can edit your metas in an optimized workflow as in the following video:
More Information about Meta Tags and SEO
How important are Meta Tags for Search Engine Optimization?
Several recent studies by major SEO tool providers show how important the meta title is in connection with the right keywords. Although keywords do not play a major role in the meta description, it is still recommended to use the most important terms here as well.
There are three simple reasons for this:
- If the entered keyword appears in Google search within a meta description, it is displayed bold, which in turn favors the CTR. Incidentally, this often also applies to synonyms or abbreviations.
- The meta description summarizes the content (since the update in May 2018) in 160 characters and gives both the search engine, as well as the user an overview of the page’s content. This is not just about keywords, but also to support the search engine in the thematic and contentual allocation of each page.
- After all, keywords do matter a little bit in your meta description.
Meta Keyword Tags
Since 2009, Google ignores the meta keywords, which is why their integration in BAVOKO SEO Tools was not a top priority. But since there are still some users who want to work with it, we will soon offer the option to add an additional field for the meta keywords within the Content Optimizer of our WordPress plugin.
The Meta Title – Tips & Rules
Individual: The meta title as well as the meta description should be created for each page individually and reflect the content as good as possible.
Keyword Stuffing: Avoid the excessive use of keywords and focus primarily on engaging the user naturally and convincingly.
Meta Title Length: If the title tag is longer than 70 characters, Google will trim it in the search results. In BAVOKO SEO Tools, the meta title is in the green, if its length is between 50 and 70 characters.
Keyword Positioning: Use your most important keyword in the beginning of the meta title.
The Meta Description – Tips & Rules
Individual: As mentioned above, the meta description should be unique and reflect the content of the page in a short description as good as possible.
Users in focus: The meta description usually offers enough space to use your most important keywords, while still formulating a sentence that appeals to the user. Keyword stuffing is unnecessary, especially the user is in the foreground.
Meta Descriptions Length: As for the length of the meta descriptions, Google is probably not quite in agreement with itself. Until an update in December 2017, the maximum amount of characters within the Google search results was at 160 characters. After the update, the length of the meta descriptions was extended to 320 characters, but only recently it got scaled down to 160 characters again. The mobile version currently has a maximum of 130 characters.
In the following article we explain all you need to know about our Content Optimizer: The Content Optimizer – Tools for SEO Content Optimization in WordPress