The Content Optimizer of BAVOKO SEO Tools was developed with the aim to make the necessary tools for all SEO aspects as easily accessible as possible. For this purpose, it consists of many individual features, cleverly combined to a complete SEO toolbox for your individual pages.

With the Content Optimizer, you can easily analyze your rankings from your WordPress backend, as well as edit your Meta Titles and Descriptions, Social Snippets, Canonicals, Redirects and more without spending too much time.

Learn how to use the built-in SEO tools for content optimization in The following article:

Working with Content Optimizer – Content Optimization & Customization

Here is what you need to know about each SEO tool and its features.

Creating Meta Titles & Descriptions in WordPress

Editing the Meta Descriptions and Titles is an important step on your way to good search engine optimization, which is why BAVOKO SEO Tools provides you with several ways to handle these tasks efficiently and effortlessly.

Dynamische Metas in WordPress erstellen

On the one hand, within our plugin you have the opportunity to generate dynamic SEO metas for your WordPress Post Types with specially developed interfaces. On the other hand, you can manually edit the Titles, Descriptions, URLs and Priority Keywords for the pages to be optimized directly in succession with the help of the Bulk Tool.

Meta Bulk Tool in WordPress

However, with its quick accessibility and easy-to-use interface, you will handle the majority of your meta optimizations within our Content Optimizer.

Editing individual Titles & Descriptions with the Content Optimizer

With the Content Optimizer of BAVOKO SEO Tools, you can easily implement individual changes and optimizations to your SEO metas. While creating and editing your pages you also have the ability to access it anytime and to directly edit your titles and descriptions with just a few clicks.

Note: Take a look at your previously set Priority keywords in the sidebar on the right and be sure to use your Priority 1 keywords in your SEO Metas!

  • Click on “Metas” within the Content Optimizer in WordPress and enter the Meta Titles and Description for the page in the corresponding boxes. To get a clear picture of how the snippet will look like in Google, you can inspect the real-time preview above the meta box.
  • As you type, you’ll also see how many characters your text contains below each edit box.

Setting and analyzing Facebook & Twitter Snippets

Using BAVOKO SEO Tools you can optimize your previews for Facebook & Twitter – the so called Social Snippets – in no time at all.

If you have not already defined dynamic SEO metas for your post types, which can be easily adopted as social snippets via the “Settings”, you can create automatic previews for Facebook and Twitter in the social area of our plugin and then customize them with the Content Optimizer.

Find out how to set social snippets outside the content optimizer here:

Creating Facebook & Twitter Snippets with BAVOKO SEO Tools

Individual editing of Social Snippets in the Content Optimizer

With the Content Optimizer BAVOKO SEO Tools offers a particularly user-friendly interface for individual optimization of your social snippets for Facebook and Twitter.

  • To do this, open the Content Optimizer for each post and navigate to the “Social Snippets” tab.
  • Then click the respective views for Facebook and Twitter, add your desired social snippet text and save it.
  • As additional support you can find a handy preview of your Facebook or Twitter Snippet right above the text boxes.

Furthermore, within your social analysis you can enter the “Social Preview” tab to quickly find out which pages do not yet contain optimized previews and to directly optimize them via the Content Optimizer with just a few clicks.

Social Snippets Analysis

In the menu item “Settings” you will find the option “Activate automatic Snippets“, with which you can adopt your SEO Metas directly as Social Snippets.

Analyzing Keyword Rankings

In addition to the ranking analysis via the search area of BAVOKO SEO Tools, the Content Optimizer offers you another opportunity for detailed analysis of your keyword rankings.

  • Click on the “Keywords” tab in the Content Optimizer to see all rankings of the respective page in a sortable and filterable list.
  • This view also allows you to edit your priority keywords at any time with just a few clicks.
  • More about ranking analysis can be found here: Analyze SEO rankings.

Technical SEO: Canonicals, Redirects, Meta Robots and Sitemaps in the Content Optimizer

As an addition to the various tools for optimizing your content, the Content Optimizer also includes a set of technical SEO tools that you can use to make various important settings for the page. Manage your anonical, Redirect, Sitemap, and Meta Robot settings in one easy-to-use overview by clicking the “Advanced” tab.

Canonicals, Redirects, Meta Robots and Sitemaps


In order to avoid that search engines mistake similar contents of your pages for “duplicate content”, it sometimes becomes necessary to define Canonical URLs. For duplicate content pages, set a common canonical source page whose content should be indexed in place of the other pages to avoid penalties.

Canonicals are particularly common for Online Shops with many similar products or multi-page categories and tags.

  • In “Canonical Tags”, the default setting for each page is “Self”. Consequently each page is the original page for the available content.
  • If you want to specify a different original page, simply substitute “Self” with “Link or Post ID” in the drop-down menu, then enter the appropriate URL or Post ID in the box below.
  • Select “No Canonical” if you do not need a Canonical Tag for this page.


Inside the Content Optimizer, you can easily redirect each page via 301 or 302 to avoid error pages.

  • In “Redirect To” paste the URL of the page you would like to redirect to in the text field provided.
  • In the dropdown, select the type of redirect, i. 301 for a permanent forwarding or 302 for a temporary forwarding.
  • Activate forwarding by ticking the “Activate Redirect” field.
  • To control your redirects, you can check your existing redirects under “Redirects from this post”.

For more detailed information on redirects and the redirect manager of BAVOKO SEO Tools, you can read on here:

Redirect Manager in BAVOKO SEO Tools – 301 & 302 Redirects for WordPress.

Meta Robots

Quickly edit the Meta Robots of your pages using the Content Optimizer to prevent individual pages within the search results from being indexed. These settings can be found in the “Metas” tab.

  • Check “noFollow” within “Robots” if the page should not be rated by the search engines.
  • Check “noIndex” within “Robots” if the page should not be listed in the search results.


With the Content Optimizer, we also give you the opportunity to exclude the page you are currently editing from the sitemap with just one click.

  • Under “Sitemap Generation” check the box “Exclude from Sitemap”.

All important information about the different sitemap functions you can find here:

Creating and managing Sitemaps with BAVOKO SEO Tools

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