How do I redirect 404 error pages via 301?

Especially for the visitors of your site, 404 error pages are a real disappointment, but even for the major search engines such as Google, these errors have a negative effect: They are damaging your rankings.
404 errors are always occurring on your WordPress website if the specified URL cannot be found.
Redirecting your WordPress 404 error pages is therefore an important step to prevent a negative impact on the search engines as well as on the visitors of your website.

Automatic 301 Redirects for 404 Error Pages in BAVOKO SEO Tools

BAVOKO SEO Tools enables you to easily fix WordPress 404 errors and also to completely avoid them in the future by setting automatic 301 redirects for 404 error pages. With these search engine friendly 301 redirects of the 404 error pages, the search engines are immediately informed that your page will be permanently found under a new URL.
This is how to fix your WordPress 404 errors without touching the .htaccess, using automatic 301 redirects in BAVOKO SEO Tools:

  • In the plugin, go to the “Tools” section and navigate to the “Redirect Manager” tab.
  • Open the line “404 to 301 Settings” by clicking the arrow on the right.
  • You now have several options to choose where you want to redirect the 404 error pages to. Choose between “Domain Home URL”, “Home URL”, “Custom URL” or “Parent Directory” for your automatic 404 error redirects.
    Setting up 301 redirects for 404 error pages using the BAVOKO SEO Tools Plugin
  • To save your changes, finally click on the “Save” button.
  • In order to activate the automatic 301 redirection of 404 errors, set a check mark under “Activate 404 to 301”. This will allow BAVOKO SEO Tools to automatically fix your WordPress 404 errors.

Redirecting 404 Errors to Domain Home URL

Select the “Domain Home URL” option from the drop-down menu to redirect your WordPress 404 error pages to your home page.

Redirecting 404 Errors to Home URL

If you have installed WordPress in a directory or via a subdomain, the “Home URL” option will redirect all 404 error pages to the respective subdomain or directory page (subdomain.domain.com/directory). Otherwise the 404 error pages will be redirected to your homepage by 301 – as with the domain Home URL.

Redirecting 404 Errors to a specific page

In order to redirect 404 error pages occurring on your WordPress website to a certain page, you can simply enter an individual address in the ” Custom URL ” field, to which the automatic 301 redirects will then lead.

Redirecting 404 Errors to the parent directory

With the option “Parent Directory” you will make BAVOKO SEO Tools redirect all 404 error pages to their parent directory. A redirection of 404 errors to the parent directory will look like this:
domain.com/shop/product-xy/→ domain.com/shop/

More SEO Permalink Settings for WordPress in BAVOKO SEO Tools

In addition to the automatic 301 redirects for 404 errors in WordPress, BAVOKO SEO Tools also offers you numerous other options to automatically redirect your WordPress permalinks when changes are made in the URL slug, the Post Type URL or the Category Base. Here you can learn more about the SEO Permalink settings and automatic redirects in BAVOKO SEO Tools.
Our WordPress SEO plugin provides you with an intuitive and optimized user interface that allows you to fix your WordPress 404 errors without having to edit the .htaccess file.

Was this article helpful?

Yes No

Leave a comment

BAVOKO's SEO Newsletter

Subscribe to our newsletter to get deep SEO insights, tips and strategies!

Learn how to rank #1 on Google with the help of BAVOKO SEO Tools - The most powerful SEO plugin for WordPress.

You have Successfully Subscribed!